Wiler was founded in 1906 by Pietro Dal Molin. After World War II Wiler formed a professional cycling team led by Giordano Cottur of Trieste, Italy. In 1945 the name of the brand was changed to Wilier Triestina, and the distinctive copper coloured finish became a trademark of the brand.
At this time, of course, all frames were made from steel and the copper coloured finish was quite unique.
Here is a fine example of a Wilier Trieste steel framed bicycle from the early 1980's using Columbus tubing.
Due to the resurgence of retro steel frames Wilier have reintroduced the copper coloured 'Ramato' finish on modern steel, and the modern version is absolutely amazing.
There is certainly something special about fitting a modern Campy groupset to a modern steel framed bike....and a little bit of chrome rounds off the deal nicely!
Wilier are calling the most recent edition of this model the "Superleggera". Producing a copper finish on the frame is quite an expensive exercise, so the pricing of this model is not accessible to all cyclists.
Thankfully Wilier have produced the same frame in alternative finishes that allows the bike to be more affordable to us all. The frame also comes in black, red, and white.....same frame, with the same impressive detailing.
See the Wilier website for further info....
...a beautifully crafted steel bicycle for the modern retro rider!
James @ PVC.